NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

The effort created a centralized operational layer for campaign delivery, advertiser investment, forecasting and revenue operations.— This story first appears at TheDesk.net, a premium source for ...

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UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

Advertisers have a new way to buy streaming ads using audiences of shoppers, thanks to a new deal between commerce media adtech company Koddi and Comcast’s self-service ad-buying platform Universal ...

Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external ...

NEW YORK--(BUSINESS WIRE)--Today, Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads across premium TV, announced the addition of linear ...

Add Yahoo as a preferred source to see more of our stories on Google. 'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum ...