Successful businesses include revenue management in operations management to ensure maximum profits. This helps not only maximize existing revenue streams, but can also help identify new sources of ...

Revenue management, also known as yield management, is defined as the system of understanding and anticipating the actions of customers to increase revenue and make the most out of company profits.

Revenue management is a fact of everyday life. Whether it’s the price of milk in the grocery store, the green and red numbers on gas station signs or the airfare at airports, virtually every product ...

Competitive pressures, shrinking time-to-market windows, and increased customization are collectively changing the dynamics and demands for yield management systems, shifting left from the fab to the ...

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success. We’ve all been there – you’re looking to book a hotel ...