Study Finds on MSN3d
The Surprisingly Negative Impact YouTube Gaming Influencers Have on Video Game Purchases
Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...
Shiny casinos and $10K wins: YouTube's gambling channels don't always depict reality
"Well, that was a dud," said Steve, annoyed. He and his wife, Danielle, had just lost $921 playing 3 Card poker at the ...
Tech Xplore on MSN21d
YouTube influencers: Gaming's best friend or worst enemy?
YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...