"Well, that was a dud," said Steve, annoyed. He and his wife, Danielle, had just lost $921 playing 3 Card poker at the ...

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

IShowSpeed was so impressed by the Yangwang U9 he wanted to buy it, only to learn that he can't drive it in the U.S.

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth ...

So I thought I’d shine a light on some of that content, specifically YouTube channels with a gaming theme, that I routinely watch. Each of them offers something different in terms of what they ...