The new tier is called Premium Lite and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow ...

YouTube’s global head of music. The 125 million subscriber figure includes users on free trial plans. Cohen, in a blog post, called it “an incredible milestone that many laughed off as ...

Google launched YouTube Premium Lite in 2025. It's cheaper than YouTube Premium, but lacks a few of our favorite features.

Premium Lite will allow users to watch most videos ad-free ... Global Music Markets for the First Time in Decades In addition, Cohen announced that YouTube launched a new subscription tier in ...

As expected, YouTube has announced the expansion of its $7.99 a month Premium Lite plan to the United States, following a months-long pilot ...

"We didn't feel that we really got it matching the tier for users that don't need the music content ... up for temporary free trials. Ads comprise the majority of YouTube's revenue, accounting ...

YouTube Premium Lite starts at $7.99 in the US. It’s not a fully ad-free run, and features like background play and downloads ...

With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free, but will be shown ads on music content and music videos. As ...

By Alex Weprin Media & Business Writer The new tier is ... videos” on YouTube ad-free, with a particular emphasis on genres like gaming, fashion, news and beauty creators. Music content and ...

YouTube has launched a Premium Lite subscription tier, which will allow users to watch most videos on the service ad-free.