thanks to their late January Watch Week, it was the Zenith Chronomaster Sport Rainbow’s unveiling that may have received the most chatter during the French luxury goods company’s annual event.

When it comes to watches, the exciting new technology ... s 'future of tradition' tagline,” says Men's Journal Fashion Editor Kevin Breen, “Zenith once again makes a remarkable push forward ...

At Watches and Wonders, Zenith has unveiled the new DEFY Skyline Chronograph. Available in metallic black, blue or silver, the watch features a unique octagonal case with a multi-sided bezel ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.