Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.
Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.
Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo ...
Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...
While iPhone sales faced headwinds, Apple’s Mac and iPad segments saw significant gains. The company reported $8.99 billion ...
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.
Apple is expected to report tepid quarterly revenue growth on Thursday as its slow roll-out of artificial intelligence ...