Billboard was in the building as Beyoncé brought her first Cowboy Carter performances to Houston's NRG Stadium.

Dave Portnoy, founder of Barstool Sports, attracted public attention by openly criticizing Beyonce’s NFL Christmas Day halftime show performance. While the pop icon captivated audiences with a high-production set,

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.