College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the June 6 House v. NCAA settlement.

Colorado Buffaloes head coach Deion Sanders called for more NIL transparency, referencing athletes who aren't in the transfer portal touting offers.

Asked by ESPN’s Matt Barrie about the current state of the NIL landscape, Sanders said that the playing field was simply too uneven, with different schools having the money to overspend on players who might not prove worth the money.