Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Discover how the CNN Effect influences markets, consumer behavior, and foreign policy through 24/7 news cycles. Learn its economic impacts and modern relevance.

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Our mind wields a remarkable influence over our well-being. Its ability to ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

It takes just the right conditions to produce lake-effect snow, but when they come together, it creates some of the most extreme winter weather found anywhere on the planet. Perfectly blue skies can ...

If you are familiar with Beyoncé’s hit single “Halo,” you may have a sense of the all-encompassing brightness associated with halos. In the context of religious art, halos are crowns of light rays or ...

The best way to appreciate the planet fully is to leave the planet entirely. To inhabit a world is to get awfully used to it. The sky is up there—big as ever. The ground is down there—solid as ever.

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.