It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...

For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

More so than any other subscription service, I’ve never been more conflicted about one than YouTube Premium. YouTube ads are horrendous; between non-skippable ads, pre-roll ads, mid-roll ads, etc., ...

YouTube introduced a more affordable subscription tier in the US last year called YouTube Premium Lite, offering viewers a cheaper way to watch most videos without ads. The plan is designed for people ...

YouTube offers two main subscription options for viewers who want an ad-free experience: the full YouTube Premium plan and the more affordable Premium Lite. While both plans remove the interruptions ...

Nick is a Features author who's been writing for fellow tech geeks since 2011. While he's mostly focused on phones, he's also thrilled by cameras and audio gear of all shapes and sizes. On weekends, ...

With major brands directing more budgets to social and creator-first marketing, legacy broadcasters are making the case for a balanced media diet, even when the upfront price tag of formats like ...

The new option gives people who sign up for the YouTube Premium service a higher video bitrate for 1080p clips while accessing the desktop site on the web. It's also showing up on TV-based devices.

YouTube isn’t just the most popular video-sharing platform globally. It’s also a multibillion-dollar business and, as such, it has to generate revenue. Most of that revenue comes from advertising, but ...

My PCMag career began in 2013 as an intern. Now, I'm a senior writer, using the skills I acquired at Northwestern University to write about dating apps, meal kits, programming software, website ...

YouTube Premium, the $11.99 per month ad-free version of YouTube, is today introducing a number of new features aimed at attracting and retaining subscribers. Most ...