Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
Barchart on MSN5d
Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
New York Post20d
Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength ...
Starbucks' CEO wants you to sit and stay awhile. His college coffeehouse could be the answer
In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.
The Spokesman-Review15d
On the menu for Starbucks: DEI, layoffs, and its CEO’s corporate jet use
Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting last week he repeated two of the concepts guiding his changes: a simpler company, ...
Business Insider20d
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks cafés may soon have more power outlets. Brian Niccol, Starbucks' CEO, said the company was testing a store redesign with more seats and power outlets. This is the latest move in his ...