Deion Sanders changed the game when he took over as the coach at FCS program Jackson State, leading the HBCU to a 27–6 record from the 2021 spring season through the end of '22, with a pair of Celebration Bowl appearances.

Deion Sanders made an appearance on Good Morning America on Wednesday to promote his new season of "Coach Prime" and he was asked about his influence on NFL stars coming to HBCU football programs. The current coach at Colorado was asked by GMA Host Michael Strahan,

It’s hard to argue there’s a more polarizing figure in football these days. The moment he stepped foot on campus, Sanders turned the Colorado Buffaloes into appointment-viewing television. Sanders completely transformed one of the worst programs in the country into a playoff contender in only two years.