Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

Geico is putting its search for an additional creative agency on hold as it remains without a CMO following the 2024 ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San ...