Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities ...

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the ...

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the ...

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...