Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...

The expansion of these offerings is part of YouTube’s broader effort to refine its revenue-sharing system, which continues to ...

IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer ...

Day 2025 with creative pranks spanning from sleep jokes to dating callouts and fictional AI products, showing how humor ...

The number of advertisers grew from 40+ in IPL 17 to 55+ in IPL 18, showcasing the tournament's growing appeal. The ...

The report provides analysis of AI's transformative impact on the Indian advertising industry, reshaping brand-consumer ...

According to X, the number of Gen Z users in Europe has risen significantly, with the platform reporting a 37% increase in ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

A three-judge panel of the Court of Appeals for the District of Columbia Circuit unanimously rejected the appeal filed by ...