The high demand seems to have pushed advertising prices to a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds.
A new report details how much companies are paying FOX to run a commercial during Super Bowl 59 between the Chiefs and Eagles.
Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.
Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast.