The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
X Games, Google Cloud and AI Judge
X Games to Experiment With Google ‘AI Judge' at Aspen Event
· 21h · on MSN
X Games adds new twist: An artificial intelligence judge for snowboard event
X Games will test AI from Google Cloud for judging snowboarding competitions
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.
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AI Judging To Debut at X Games Aspen 2025Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe
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AI Judging, Gambling, and Healthcare— X Games is ChangingBloom also expanded on the details of the X Games League in our conversation. The new team format will launch in 2026, and will feature teams in eight cities. The points system is simple: podium finishes earn points.
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
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