Walmart announced it had partnered with the luxury consignment store Rebag to list hundreds of authenticated, "pre-loved" designer accessories in a special online bout

Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on TikTok for mimicking the luxury look at a fraction of the price. Although Walmart has removed the listing, it inspired a market for stylish dupes.

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

Walmart (WMT) is making a big push into the luxury market and has tapped resale platform Rebag to attract wealthier shoppers.

Shoppers took to Instagram and TikTok to rave about the bag. It quickly sold out online through a Walmart marketplace seller before disappearing from the retailer’s website altogether. The term ‘Walmart Birkin dupe’ has since become a trending search term on Google.

The Hermès Birkin bag is the ultimate status symbol in the fashion world. Known for its structured silhouette, luxe leather, and iconic gold hardware, the Birkin isn’t just a bag—it’s an investment. With prices starting at tens of thousands of dollars and soaring into six figures for the most rare versions,

The move follows the viral success of the “Wirkin,” a dupe of the famous Hermès Birkin bag, and marks a significant step in Walmart’s resale business. By offering luxury goods at accessible prices, Walmart aims to broaden its appeal to high-income shoppers who have been driving recent sales growth.

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