Levi’s has ascended to a rarified air, with its name being synonymous with a whole product category, similar to something like Band-Aids or Kleenex. So sure, there are other jeans brands—great ones.

The “horseshoe” jean well and truly dominated the denim landscape in 2025, infiltrating the mainstream with tapered, barrel-leg silhouettes. Such standouts are yet to be decided for the denim trends ...

For a while, wearing anything that sat in the middle felt like you weren’t really saying much at all. Not baggy enough to feel directional, not slim enough to feel deliberate. The result was a strange ...