How Gyms Sell a False Dream The modern gym culture thrives on an illusion—a promise of a sculpted, powerful physique that ...

I tried Franco Columbu’s classic strength and aesthetics routine for a month. Here’s what happened to my body and fitness ...

For many, fitness begins as a pursuit of aesthetics — building visible muscle, sculpting abs and chasing a lean physique.

"Research has shown that sports and activities that have an aesthetic ... because these body ideals are "reinforced by our society that values the appearance of fitness." This reinforcement ...