For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

The company also notes that Windows PCs can also be Xboxes since they support the Xbox app to access ... whether it be ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

People love to jump in their cars, use their cell phones and Xboxes and jump on light rail, but they don't understand the ...

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...