This one is pretty simple: Host a big nationwide search for some of the best dunkers in the country. It’s a lot of work, but on the flip side, it’s a good content machine if the NBA wants it. Host some regional dunk contests across the country then have them come together for a national event. Then the winner gets to be a part of All-Star weekend.

There is a noticeable lack of star talent in the 2025 NBA Slam Dunk Contest. While there are some high-flyers in the field, including back-to-back reigning dunk contest champion Mac McClung as well as Andre Jackson Jr. and rookies Stephon Castle and Matas Buzelis, the lack of a big name in the pool is a bit disappointing—albeit not too surprising.