For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game. “For a Friday night, [consumers] might want a regular Heineken, but maybe on a Monday ...

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...

Present in almost 200 countries, the Heineken brand has become the top-selling premium beer globally. The firm has built up regional cost advantages across markets and invested in relationships up ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer. We took ours to a place that was populist and positive. We positioned 0.0 as beer with added ...