Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

NEW YORK ? A Heineken executive at the Mobile Marketing Association?s Mobile Location Leadership Forum discussed a recent mobile-first campaign centering on the latest James Bond film that resulted in ...

Heineken continues a recent spate of mobile-driven strategies with a tie-in for the film Spectre that includes the mobile-first launch of a new ad, the first-ever selfie from space and limited-edition ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Amsterdam, 3 March 2025 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) hereby reports transaction details related to the first €750 million tranche of its €1.5 billion share buyback programme ...

How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions NEW YORK – A Heineken executive at the Mobile Marketing Association’s Mobile Location Leadership Forum discussed ...