All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

In addition to remembering to make your latte with no foam, they must also write a little missive on your cup, as per a directive straight from CEO Brian Niccol, who says handwritten notes foster ...