Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks CEO Brian Niccol is trying to turn the brand around. Challenges include fixing long wait times and issues with the mobile ordering system. Retail and marketing experts say his moves are ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

Starbucks cafés may soon have more power outlets. Brian Niccol, Starbucks' CEO, said the company was testing a store redesign with more seats and power outlets. This is the latest move in his ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots. “Imagine coffeehouses that ...

Starbucks stock has fallen 15% in March while the S&P 500 declined by just 4.7%. New CEO Brian Niccol has a proven track record of successful turnarounds at Taco Bell and Chipotle. Employee ...

Starbucks CEO Brian Niccol briefed investors on the progress of the coffee giant’s turnaround program at its shareholder meeting Wednesday. He touted a host of changes, most of which had already ...

Starbucks’ (NASDAQ:SBUX) new CEO Brian Niccol is shaking up the corporate culture at the coffee chain, calling on employees to get back in the office, take ownership of the company’s ...