Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Alfa Romeo’s famous crest has received a redesign ahead of its 115th year starting 24 June 2025, with the Biscione snake now flying solo.

A bright orange livery and a striking light signature highlight Genesis Magma Racing's first full-scale race car, the GMR 100 ...

Or bold minimalism. It seems to go by a few names. One of the biggest design trends for 2025 has been the rise of ...

Veteran car designer Luc Donckerwolke is the genius behind today's Genesis, Hyundai, and Kia models, but also famed icons ...

A look at the evolution of car keys, from crank-start days to app-based access, and the most brilliant and baffling designs ...

General Motor’s new U.K. design studio in Leamington Spa, England, has just unveiled a futuristic concept based on the iconic ...

Some models that were only able to manage the former include icons like the Chevrolet Chevelle, Ford Thunderbird, and the Dodge Challenger. Sure, two of those nameplates were resurrected periodically.

From Viking ships to mythical animals, here is the story behind some of the most unusual automotive logos out there.

Snook’s Dream Cars isn’t just hiding in plain sight – it’s ... Photo credit: Dan Wells Particularly interesting are the details about how world events shaped automotive design and production. The ...

Finally, Meta also wants to upgrade the camera from the 12-megapixel camera of the Ray-Ban Metas and ship a new carrying case shaped like a ... but with a design by Oakley.