By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything ...

Selecting the right paint color for your home can be a paralyzing task—here, we speak to an expert to get her advice.