The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

The Importance of Ad Slogans. For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world ...

When it comes to advertising slogans, sometimes it’s best just to leave well enough alone. After 40 years, Burger King is ditching its iconic “Have It Your Way” slogan and adopting the vaguel… ...

Two advertising tag lines recently activated my gag reflex. First, there's Droid touting "the next generation of does." The commercial immediately creates a new elite -- Gen Does -- to which only ...

Ad Slogans BY PHIL DUSENBERRY A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A ...

CHICAGO (MarketWatch) -- One of the best-known ad slogans in the country is about to go on the shelf as Visa USA announced Tuesday that it will replace "It's Everywhere You Want to Be" with a new ...

Some ad slogans became so famous that people used them in daily conversation (just like those mad men on Madison Avenue hoped).

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or ...

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