Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo ( NYSE: DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The gold standard ...

Diageo agreed to a settlement with Combs in January 2024 following a lawsuit in which he accused the spirits company of racism in its alleged neglect of Ciroc and another brand, DeLeon Tequila.

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Most Read from BloombergHousing Agency Aims to Relocate Its DC ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diageo (DEO) has recently been looking for a way to unload Ciroc with the brand plagued by slumping sales and a contentious partnership with Sean ... Combs’ 50% stake in DeLeon tequila ...

The music mogul has denied all allegations following his arrest last year. Federal prosecutors in New York have filed their third superseding indictment against music mogul Sean "Diddy" Combs.