Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Last week I flew to New York for two days to get a behind the scenes look at what Spotify is doing with its ads offering. The business opened its doors to content creators and journalists, of which I ...

Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 March and ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

In a world where creativity is key to connecting with consumers, Kantar’s Creative Effectiveness Awards 2025 shine a ...

Marketers are being asked to do more with less. At the same time, demonstrating marketing’s impact is getting increasingly ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...