Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say ...

When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like hair spray or an ...

PSA: retinol is the gold-standard ingredient for encouraging cellular turnover, resulting in the improvement of fine lines, ...

Carrie Underwood without her signature blonde hair? Hard to imagine, but our photo editors gave it a shot, and a dye job ...

Kajol's look is a reminder that you don't need bold colours to make a statement—sometimes, all it takes is a beautifully draped saree, refined styling, and a touch of confidence.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Swarovski is a name associated with sophistication, and all lovers of luxury can find their match just by a simple glance.

Bounce right into all the best basket fillers that will make your Easter a hopping good time this Spring holiday. We've got ...

Instead of the usual tears you shed when stocking up on Supergoop sunscreen, Too Faced mascara, and Lululemon workout gear.

Noticing grey hairs can be an unwelcome reminder that time is moving forward. But for those experiencing premature greying, ...