Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Imagine colours that you can’t even begin to imagine? That’s what the mysterious ‘impossible colours’ are that humans are ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The result was a sort of peacock blue-greenish hue with an intensity outside the range of colors normally seen by the human eye. “The level of saturation is off the charts”, Ren Ng ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

By firing laser pulses directly into their eyes and stimulating highly specific cone cells in the retina, the scientists say they perceived a new color that's not found anywhere in the natural world.

Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in ...

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