For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game. “For a Friday night, [consumers] might want a regular Heineken, but maybe on a Monday ...

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

PETER O'Mahony swapped his scrum cap for a backwards baseball one while filming an advert for Heineken Zero. As if getting to seize up his acting chops wasn't enough of a case of a fish out of ...

Gen Z Is Going Sober, Forcing Alcohol Giants to Rethink Strategy | Firstpost America | N18G Gen Z is rewriting the rules of socializing, trading boozy nights out for gym sessions, sober raves, and ...

In the area of waste management, Heineken Malaysia has pledged to maximise circularity through its commitment to ensuring zero waste to landfill. The brewer turns production waste into value by ...