Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category ...

Gen Z Is Going Sober, Forcing Alcohol Giants to Rethink Strategy | Firstpost America | N18G Gen Z is rewriting the rules of socializing, trading boozy nights out for gym sessions, sober raves, and ...