We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...