Microsoft's gaming CEO addresses the company's recent PC-centric lineup and assures players that it's not likely to repeat ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft is already bringing Xbox games to other platforms, including Sony’s PlayStation, thus reducing the incentive to buy ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

There will be more Xbox consoles in the future, Microsoft‘s gaming CEO Phil Spencer has said. In an interview with Rolling ...