What may not be as widely known is the fact that many of these celebrity alcohol brands are damn good. Don’t get me wrong, ...

Luxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat ...

This new rum comes from the founders of Chambal Gin. Bapuna Alcobrew has now launched Daku Rum, featuring two variants: Daku ...

Paul P John, the chairman and MD of Bengaluru-based John Distilleries, says he is not concerned about competition from Europe ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

“It becomes a total experience. It conjures emotion, and that creates a stronger link with the brand.” The flirtation of art and alcohol isn’t new — think Andy Warhol and Absolut vodka in ...

Perth-based agency Hypnosis helped Liquor Barons launch its ‘A Thirst for Discovery’ campaign and reposition itself.The ...

From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

NEW DELHI: Paul P John ... He says despite regulatory challenges, Indian liquor companies have proved they can compete on quality. In an interaction with TNIE, John said free trade agreements ...

There’s a new celebrity business venture that’s ... SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, and they ...