In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

East meets West in stunning synchronicity as tradition and modernity collide in Nike’s latest pre-match jersey for Chelsea, ...

We asked the Buffalo Bills' top equipment guy for the lowdown on the fleece-lined uniform accessory that’s sweeping the NFL.

Barcelona boast some of the most vibrant and beautiful kits in soccer history. Blaugrana is the conjunction of two words that ...

The Oscar nominee has been proselytizing an iconic early-2000s denim brand during his bonkers press tour for 'A Complete ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

Deion Sanders continues to leave his mark on sneaker culture. After a year of exciting releases featuring the Nike Air DT Max ...

T he Swoosh label has expanded its Air Pegasus Wave collection to include another colorway. As one of the Nike brand's most ...

Victor Wembanyama, the young NBA sensation and pride of French basketball, continues to reach extraordinary heights in both popularity and marketability.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...