How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Do you remember begging your mom for your first cool pair of gym shoes? I’m talking about ... Grant Hill? Fila. Tracy McGrady? Adidas. Allen Iverson? Reebok. Kobe? Adidas … then Nike.

And no-one was talking about his footwear. Vaccaro says his conviction in the youngster’s potential was forged the moment he ...

From NCAA champion to Olympic star, these career highlights prove why Melo belongs in Springfield despite criticism about his ...

The Jordan Vault I love 1v1 basketball. Played it every day in my driveway growing up. Owned Jordan vs Bird on Sega Genesis.