JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

Our tech editor reviews Amazon's latest entry-level Kindle, which is now available in a new Matcha colour, with a 25% ...

Overall, Amanda adores the boxy style and the gold buttons that add a touch of elegance to the winter jacket. It's normally ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For a similar bold wardrobe piece, check out New Look's Brown Leopard Print Jersey Mesh Midi Dress that is on sale for £22, ...

The retailer's Lace Up Platform Trainers are proving to be a popular buy right now, as shoppers praise them as "trendy" and "comfortable." ...

If you love collecting cozy, warm winter sweaters, you're in luck — Ann Taylor's semi-annual sale has landed, bringing an ...

From Levi’s to Abercrombie these are the 17 best jeans to enhance and flatter hourglass shapes and start at $14 — details!

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Best jeans for petite women that will suit whatever your style, tried and tested - Skip the tailor and shop our curated edit ...