How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...
Marketing winners and losers of the week
Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why it was a bad week for Southwest Airlines and Girl Scouts.