The fast food chain is giving away beach towels with a $100 minimum purchase of branded collectibles through Sunday, July 13.

The vintage commercials promote various soft drinks from the Coca-Cola Company, emphasizing the enjoyment and relief they provide from thirst, especially in the African heat. Fanta is highlighted ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

Because that’s exactly what children see everywhere around them whenever there is a glitzy global sporting tournament – as athletics-related soft drink adverts, product placements and ...

The Indian soft drink industry is expected to return to a growth rate of over 10 per cent next year, which is impacted in the ...

Coca-Cola spends more on global advertising and marketing than any other soft drink producer. The company averaged about $4 billion yearly on advertising between 2017 and 2021.

Online advertising for soft drinks brands is almost three times more effective than marketers believe, according to fresh research by the Internet Advertising Bureau (IAB).

Smith, 49, has been collecting soft-drink paraphernalia since he was 10. The first piece he ever bought, the piece that started it all, was a tray advertising Coca-Cola.

Cawston Press has launched its first advert across live TV and BVOD, the new ad spotlights the brand’s Sparkling Can range ...