The highly-anticipated red cup promotion at Starbucks is back.Every year, the coffee conglomerate celebrates the cold-weather season with a special deal offered to customers who place certain holiday-themed orders.

Here are some of the new seasonal coffees on the 2024 holiday menu and what to know about Starbucks' annual Red Cup Day, which is today.

It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how it works: Stop by a participating Starbucks store on Thursday and get a free, 16-ounce holiday-themed reusable red cup when you purchase one of the coffee chain's special seasonal drinks.