Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Just in time for the Big Game, MySports is expanding to all 187 markets across the country. With the MySports package still being less than a month old, today DIRECTV has expanded the package across ...

Nintendo has announced that the Switch 2 will be the subject of its very own Nintendo Direct in April. Despite the current lack of official detail, there are two sources that can grant everyone a ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...