A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

It measures the business outcomes that create value, in terms of clients, sales and advisor performance. To design and build her marketing organization – Teo let form follow function by ...

The sales and marketing departments within an organization ... the specific product offered by the company offers the best value offer. The sales process will terminate successfully when the ...

A New Platform Converts Customer Feedback into a Competitive Marketing Edge While companies pour resources into creating ...

The challenge is measuring Marketing's value and performance. Notice we won't suggest that ... Attaining the specified product adoption rate would likely require effort by R&D, Manufacturing, Sales, ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel ...

Field forces are being realigned, business development re-focussed and digital channels maximised in a new era of sales and engagement ... Offering coaching adds value to an organisation ...

All that said, virtual interaction holds a valuable place in a company's sales and marketing strategy. The secret lies in knowing when webinars, virtual events, and social networking have the most ...

Salesforce has become more profitable after Starboard Value and other activists invested ... can get more efficient with its spending on sales and marketing. Salesforce shares jumped 98% in ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

Despite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can ...