In Europe, Instagram Ads Are About to Get Less Personal
Meta Platforms, the Facebook and Instagram owner, faces pressure in Europe to ask before using data to target ads or train artificial intelligence.
Facebook and Instagram Users in Europe Can Opt for Less Personalized Ads
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription
Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators
Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.
Meta to offer less personalized ads in Europe to appease regulators
Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.
Europe’s DMA forces Meta towards ‘less personalized ads’
Meta, under legal pressure in the European Union over a binary ‘pay us or consent to ad tracking’ choice it currently offers regional users of its social networks Facebook and Instagram, is changing how its regional ad business works again.
Meta adjusts ad approach amid pressure from EU regulators
Meta said on Tuesday it will offer cheaper ad-free subscriptions to Facebook and Instagram users in Europe and a new free access option with less personalized advertising. Why it matters: The shift is a response to "demands from EU regulators,
Meta is making ads less personalised on Instagram and Facebook in the Europe
Meta is introducing a new ad option in Europe that allows Facebook and Instagram users to opt for less data tracking. This free option will show ads based on basic demographics and current browsing activity rather than extensive user history.
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...
Wall Street Journal13d
Meta Reports Record Revenue, Slower Digital Advertising Growth
The company posted $40.59 billion in sales, an all-time high that slightly beat Wall Street expectations. The revenue ...