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Shai Gilgeous-Alexander trolls Celtics with Converse logo

USA TODAY on MSN · 1d

Converse shines OKC Shai Gilgeous-Alexander logo over Boston after win against Celtics

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

Athlon Sports on MSN · 1d

LOOK: Former Kentucky Guard Shai Gilgeous-Alexander Goes Viral Following Celtics Win

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.

OKC Thunder Wire on MSN · 1d

Shai Gilgeous-Alexander trolls Celtics with Converse logo after Thunder's win

After the Oklahoma City Thunder's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD Garden with an evil laugh. Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings.

2d

In It to Win It: The Role Of Strategic Partnerships In Elite Sports

Elite, competitive sports success often hinges on the smallest of margins, the 1%ers. Athletes and teams dedicate years to ...

Spartans Wire on MSN5d

Watch different angles of Tre Holloman protecting MSU's logo tradition vs. Michigan

You can check out all the angles and footage of Tre Holloman protecting MSU's senior logo-kissing tradition vs. Michigan here: ...

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