Microsoft’s latest holiday marketing campaign is all about how you can play Xbox games even without the actual console. “This ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's goal is to increase the number of people playing on Xbox, but "playing ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

Microsoft Gaming CEO Phil Spencer has confirmed that an Xbox handheld gaming console is in development, although it remains ...

IHOP and Xbox are collaborating in celebration of the upcoming release of Indiana Jones and the Great Circle. Beginning on ...